Senior Brand Manager

Position Overview:

• Carry out comprehensive brand/business analysis leveraging on available research data & insights and other market intelligence to: i) feed into the development of marketing and business strategies, through the strategic & annual business planning and brand planning process, ii) track brand performance in terms of volume and equity on a monthly basis for both internal use and bottler reviews 
• Lead the end-to-end execution of integrated marketing programs for specific campaigns by brand. This involves project leadership & management, development of business & creative briefs, cross-functional collabaration within KO and with Bottling Partners, agency management, compliance with Brand BVA, VIS & design principles
• Contribute to innovation projects in line with the pre-determined pipeline, using Cokeworks, with cross-functional collaboration with Franchise Innovations Manager & other functions, as well as bottling partners
• Interface with the bottling partners for the implementation of integrated marketing programs & innovation projects, with set routines for meetings, market visits, consumer immersions, after action reviews
• Manage & track DME spend in compliance to purchasing policy as well as monitor brand contribution 
• Ensure compliance with responsible marketing guidelines and legal requirements in execution of marketing programs

Duties/Responsibilities:

Brand/Business Analysis:

• For SBP & ABP/Brand Planning
• Monthly performance tracking

Execution of Marketing Programs:

• Project leadership & management of Marketing Programs
• Development of business briefs
• Cross-functional collaboration: KO Marketing, Franchise IMC team & other Franchise functions, BU central marketing, Bottling Partners, Agencies
• Execution plan development & implementation
• Management of Project DME
• Management of Agency by Project (execution, GRV, invoicing)
• After action review
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Implementation of Innovation pipeline:

• Contribute to Innovation projects
• Cross-functional collaboration with Franchise teams, other KO functions & Bottling partners
• Launch plan development & execution
• After action review

Collaboration with Bottling partners:

• For execution of Marketing programs & Innovation projects
• Set routines for status meeting, NPD, market & consumer visits
• Progress reviews of marketing campaign & innovation performance, with corrective actions where required

Governance:

• Manage DME spend in compliance with purchasing policy - timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
• Track DME spend vs. budget - including actual & assigned, open PO management on monthly basis with P2P team
• Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines

Qualification:

• Brand/Consumer marketing experience, customer marketing/commercial experience

Job Requirements:

Years of Experience:

Growth Behaviors:

• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.