Digital Marketing Manager

Overview

The Digital Marketing Manager oversees the digital marketing strategy and its implementation for the company.

Duties of the Digital Marketing Manager:

• Devising strategies to drive online traffic to the company website, mobile site, and Apps.
• Tracking conversion rates and making improvements to the website, mobile site, and Apps.
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, SEO, and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website, mobile site, and Apps.
• Improving the usability, design, content, and conversion of the company website, mobile site, and Apps
• Responsibility for planning and budgetary control of all digital marketing
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• Evaluating customer research, market conditions, and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role

• Bachelor degree in Marketing.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice in Tanzania.
• Experience in e-commerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.

How to Apply

To apply: Candidates should send their CV and a cover letter which outlines their experience and suitability for the role in English by email to: a.bayonga@parimatch.co.tz with the title of the position applied for in the subject line before 5 pm on Tuesday 31st  July 2018.