Digital Marketing Officer

Overview

The School of St Jude is a 100% charity-funded education institution that provides free, high-quality primary and secondary scholarships to 1,800 of the poorest and brightest students in the Tanzanian region of Arusha.

We are looking to appoint a Digital Marketing Officer to positively impact the marketing and fundraising efforts of the school through content development and analysis of organisational marketing.

Key Responsibilities

• In consultation with the Head of Marketing, contribute to the development and implementation of the digital marketing strategy.
• In consultation with the Head of Marketing, devise strategies to drive online traffic to the St Jude's online platforms including St Jude’s website, blog and social media channels.
• Advise on and implement search engine optimisation strategies.
• Write and upload content for the online platforms including website, blog and social media channels.
• Write content for and distribute the monthly e-newsletter and clean-up database after each distribution.
• Revise existing and/or create new email templates and web assets.
• Work with the graphic designer to revise existing and/or create new email templates and web assets as required. 
• Review, proof read and disseminate accurate and relevant information on St Jude’s digital and online platforms.
• Proof check and update digital and online communication tools distributed by the Marketing team.
• Support development of and proof check digital and online communication tools distributed by other teams.
• Coordinate production of a variety of digital and traditional media corporate and marketing communications.
• Monitor and report on website visitation, social media engagement and conversion results.
• Strive to continually improve the usability, design, content and conversion of the digital and online communication tools. 
• Review new technologies and keep up to date with latest trends in digital marketing and fundraising, making recommendations for relevant revenue generating initiatives.

Skills and Required Experience

• Ability to monitor day-to-day outputs and quality of work.
• Strong creative writing skills and the ability to write in a professional yet personable house style.
• Ability to develop engaging supporter communications. 
• Diploma/Degree in Communications or Marketing viewed favourably.
• Detail orientated.
• Great team player.
• Energetic, consistent and dedicated personality.
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• Design editing skills (Indesign and Publisher) viewed favourably.
• Willingness to learn and continuing commitment to improvement.
• Be flexible, open-minded, tolerant and appreciate the complexities of working in a rapidly growing charity in a developing country.
• Have a passion for our mission and a strong desire to make a positive difference performing a variety of tasks; from the mundane to the fun and interesting!

Attributes you need to be a successful St Jude’sinternational staff member

• Be flexible, open-minded, and tolerant and appreciate the complexities of working in a rapidly growing charity in a developing country.
• Have a passion for our mission and a strong desire to make a positive difference performing a variety of tasks; from the mundane to the fun and interesting!
• Work well independently and as part of a team of Tanzanian staff and international volunteers.
• Have good emotional and physical health and the energy and drive to take on new challenges.

What we can offer you

• A local wage that will allow you to live comfortably in Arusha – a vibrant gateway to Tanzania’s world-famous national parks.
• International Employees Benefits Package including: house benefit allowance and access to furnished on-campus accommodation (WiFi included); plus contract completion bonuses.
• Mid-Morning Tea & Lunch (during working days)
• Opportunities for career development.
• A welcoming community of international and local employees.
• Two weeks paid Christmas holiday in addition to the annual 28 days leave.

How to Apply

• Cover letter
• Curriculum Vitae
• Completed Application Form
• Include reference number in email subject

Email the documents to info@schoolofstjude.co.tz