Digital Marketing Officer

About VisionFund Tanzania Microfinance Bank Ltd (VFT MFB)

VisionFund Tanzania Microfinance Bank Ltd (VFT MFB), formerly known as SEDA, is a fast-growing and reputable Micro Finance Bank (MFB) with a loan book exceeding TZs. 44 billion and over 60,000 customers, more than 5,000 of whom are smallholder farmers. VFT-MFB seeks a dynamic and committed Tanzanian to fill the vacant position below.

Work Reference No. 20/24

Position: Marketing and Communication Officer

Reporting to: Marketing and Communication Manager

Alternate (Administrative reporting line): Head of Business Development Innovation

Responsibilities

• Maintain and update all digital platforms to reflect VFT Microfinance Bank Ltd and Group needs.
• Manage product communication and campaigns supporting the business of both the country and VFT International, liaising with VFT Global on optimal digital communication for brand visibility.
• Showcase VFT's community impact through the microfinance business.
• Project the brand positively and effectively in the digital space.
• Improve the website with an Impact landing page and Blog to share information on financial inclusion, bancassurance, and other product communications.

Main Tasks

1. Create and execute specific Product Marketing plans for VFT products (savings accounts, loans, Bancassurance, etc.) in conjunction with Products & Business Units.
2. Ensure all current VFT social media handles are secured and verified.
3. Complete other assigned tasks.
4. Maintain proper filing for all statements and Outgoing TTs.
5. Develop and execute Internal Communications Campaigns using digital platforms.
6. Work on user interface branding for all digital transaction channels (Mobile app, USSD, partner payment systems, internet banking, etc.).
7. Write and edit content; work with Business Units to develop appropriate marketing content for existing and new products/services.
8. Design webpage layouts and determine content delivery methods.
9. Test across different browsers to ensure website accessibility and increase traffic.
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10. Drive Digital Marketing Activations for business acquisition and revenue generation.
11. Scan the market for opportunities to leverage VFT Microfinance Bank Ltd brand visibility and awareness.
12. Support the Call Centre team by integrating activities with social media and the website, facilitating easy customer query resolution.
13. Track all VFT brand mentions to maximize visibility.
14. Assist in developing and executing Marketing strategy, budget, policies, and procedures.
15. Create HR and other unit graphics to communicate the bank's brand.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing, particularly in the financial industry.
• Experience with multifaceted, strategic marketing responsibilities is a plus.
• Highly motivated, organized, self-starter who thrives in a fast-paced environment.
• Ability to work under pressure and prioritize tasks effectively.
• Excellent creative writing and storytelling skills.
• Strong analytical skills and data-driven thinking.
• Growth-minded, lateral thinker, eager to learn.
• Understanding of multimedia design.
• Basic understanding of creative applications and website management.
• Knowledge of Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Experience using website analytics tools (e.g., Google Analytics, Search Console, and Tag Manager).

Other Attributes

• Drive for results
• Ability to challenge at all levels
• Problem-solving/decision-making skills
• Team player/flexibility
• Presentation skills
• Business awareness
• Project management skills

About Our Working Environment

VisionFund Tanzania Microfinance Bank offers a calm and harmonious work environment where staff are highly valued. Good work is recognized and rewarded, and there are opportunities for professional and spiritual growth.

Application

Interested candidates should send their application letter, certified copies of academic and professional certificates, detailed CVs with three referees, and National ID to application@vftz.co.tz. The deadline is 2024-12-28.