Head of Digital Marketing

Industry: Agribusiness

Location: Arusha, Tanzania

HR World Ltd, on behalf of our client, is seeking a Head of Digital Marketing to drive digital transformation, improve customer retention, and support entry into new markets.

Responsibilities

• Develop and implement comprehensive digital strategies
• Design data collection strategies for valuable customer insights, informing digital marketing and customer engagement
• Collaborate with Group IT and Group Marketing to ensure alignment in digital initiatives
• Drive customer retention through personalized engagement and loyalty programs
• Lead digital marketing efforts, including Search Engine Optimization (SEO), social media, and e-commerce strategies
• Oversee budgeting and financial planning for digital initiatives to maximize Return On Investment (ROI)
• Spearhead digital transformation initiatives, optimizing e-commerce platforms
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• Enhance customer experience through data-driven insights and personalized interactions
• Establish metrics to measure the effectiveness of digital strategies
• Engage with external partners for innovative solutions and best practices
• Ensure compliance with data privacy and cyber security standards

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field
• Extensive experience in Digital Marketing, e-commerce, data analytics, and digital transformation, ideally within a multinational setting
• Strong expertise in digital marketing strategies, e-commerce tools, and customer insights
• Proven leadership skills with experience in motivating cross-functional teams
• Excellent communication, collaboration, and financial management skills

Interested candidates may send their CVs to career@hrworld.co.tz before December 2, 2024. Only successful candidates will be contacted.