Marketing Specialist, Media & Advertising

General Information

• Job Title: Marketing Specialist, Media & Advertising
• Department/Division: Marketing
• Number of Vacancies: 1

Basic Purpose

Support in the development, coordination, and execution of the bank’s media and advertising strategies pertaining to its products and services on ATL, BTL, and digital platforms, in line with the bank’s strategic objectives. Managing the appropriate media mix to ensure proper product and brand positioning.

Main Duties and Responsibilities

• Support in the planning and execution of the bank’s go-to-market (GTM) strategies for its products and services through effective advertising and use of appropriate media channels, both traditional and digital (internally and externally), as per the bank’s marketing strategic plan.
• Collaborate with business and other supporting functions to ensure campaigns are rolled out efficiently and effectively.
• Work with procurement, finance, and other departments to ensure smooth running of day-to-day media and advertising activities, including budgets, sourcing suppliers, and payments.
• Collaborate with business teams to develop and execute sales activations, promotions, and incentives.
• Manage the bank’s social media accounts, including the bank’s (subsidiary) website, by sharing content to the group for upload.
• Manage Equity TV by creating and uploading content and ensuring branches comply with displaying the channel.
• Oversee the timely rollout and execution of the bank’s campaigns through traditional media channels and social media.
• Generate, prepare, and ensure posting as per the approved weekly content calendar, with a mix of organic and product-oriented content.
• Develop marketing strategies for digital content creation, such as email campaigns or social media posts, including website, email, SMS, digital screens, ATMs, app, social media, and display advertising campaigns.
• Ensure brand integrity is maintained across all Equity’s products, services, advertising, and all internal and external communications.
• Innovate and propose new ways of attaining the highest brand recall possible in campaigns for the Equity brand at branches and other points of sale.
• Devise a lead generation plan to improve outreach and contribute to business growth.
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• Review product positioning and online marketing content to identify areas for improvement.
• Drive and optimize the performance of the bank’s owned digital marketing channels.
• Work closely with business teams to define and drive product and educational narratives online.
• Manage the production of video content for social media.
• Stay up-to-date on industry trends and identify new content opportunities for innovation and growth.
• Monitor the website and the bank’s digital assets to ensure they are updated, current, and relevant.
• Understand and evaluate key technical and tactical trends in social media.
• Investigate new influencer and partner opportunities and communicate findings with management.
• Collaborate with marketing team members to ensure all digital content aligns with the overarching brand message and maintains a consistent voice, tone, and visual look and feel within brand guidelines.
• Ensure the brand guideline is followed and adhered to in all communications and printouts.

Knowledge, Skills, Qualifications, and Experience

Knowledge

• Excellent customer service knowledge and ability to impart positive customer relations.
• Good listener, able to respond to results, consumer research, and market trends.
• Excellent commercial/contextual understanding.
• Ability to take initiative and aptitude for quick learning.
• Strong attention to detail and ability to work under tight deadlines.
• Excellent communication and organizational skills (both written and spoken) in English and Swahili.

Skills

• Excellent change management skills.
• Excellent interpersonal skills.
• Excellent computer skills.
• Strong networking and problem-solving skills.
• Interest in social media.

Qualifications

Holder of an Advanced Diploma or University Degree or equivalent qualification in Economics, Business Administration, Finance, Marketing, Statistics, or Research.

Experience

3–5 years’ experience in a similar position.

Application Process

To Apply: Submit your application quoting the job title in the subject field to: TZRecruitment@equitybank.co.tz

Application Deadline: 23rd June, 2025