Senior Public Relations and Marketing Officer

Nature and scope

The jobholder reports to the Manager, Public Relations, Events and Stakeholders Management. He / She is responsible for provision of publicity services, maintenance of bank’s relationship with stakeholders and maintenance of local media services for public relations and marketing.

Key Responsibilities

• To develop and manage the bank’s relationship with Business associates, Government Ministries/Departments/Agencies, Embassies and the Public.
• To monitor local media, analyze and review news and business events to inform management of significant developments and identify emerging future issues that might affect the bank’s image.
• To assist in formulating and implementing appropriate market strategies and plans so as to attain set objectives.
• To plan for, prepare and produce leaflets, brochures, press releases, business leaflets and a website aimed at promoting the bank’s products and image.
• To liaise with news media including issuance of press releases and responding to media, inquiries concerning the bank.
• To coordinate advertising and promotion work for bank’s products and services.
• To organize and arrange news conferences, press launches, exhibitions and trade fairs
• nafasi za kaziAssist in coordinating protocols and other logistics related to handling of TADB partners / visitors from within and outside the country.
• Carry out any other duties assigned by your Line Manager/Supervisor.

Qualifications, Knowledge, Experience

• University graduate in Public Relations, International Relations, Business Administration or related field. Master’s degree/MBA/Professional accreditation will be an added advantage.
• Minimum of 3 years’ relevant experience in reputable company or financial institution.
• Must be a confident communicator and presenter with excellent verbal and written communication skills in both Swahili and English.
• Must possess excellent organizational and planning skills.
• Be proactive, reliable, responsible and accurate with an attention to detail.
• Possess the ability to keep information confidential.
• Understanding of all primary social media platforms.
• Ability to work in high-stress environments, often for long hours.

Remuneration

Tanzania Agricultural Development Bank Limited is an equal opportunity employer. The bank offers an attractive remuneration package, career development opportunities and an excellent working environment.