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Senior Specialist Brand (Zantel)

Senior Specialist Brand (Zantel)

Zantel

Tanzania More jobs in Tanzania • Accountancy, Banking and Finance in Tanzania • Business, Consulting and Management in Tanzania • Creative Arts and Design in Tanzania • Hospitality and Events Management in Tanzania • Marketing in Tanzania • Media and Internet in Tanzania • Procurement in Tanzania • Property and Construction in Tanzania • Recruitment and HR in Tanzania • Teacher Training and Education in Tanzania • Transport and Logistics in Tanzania

Category:

Accountancy, Banking and Finance, Business, Consulting and Management, Creative Arts and Design, Hospitality and Events Management, Marketing, Media and Internet, Procurement, Property and Construction, Recruitment and HR, Teacher Training and Education, Transport and Logistics

Job Type:

Full-Time

Closing Date:

29th June 2018

Job Description

Senior Specialist Brand (Zantel)
Job Country
Tanzania
Job Description
JOB PURPOSE
To Conceptualize, Plan, Develop and Execute all internal and external communication campaigns across all media i.e. Outdoor, Electronic, Print & Digital.
Key Result Areas/Main Responsibilities

Execute the overall Brand strategy which is effective in delivering the Brand Saliency/TOMA/Share objectives, as well as building brand equity measured via Brand Track study.
Pushing for new creative ideas for the brand. Leading the Advertising Agency to think strategically and focus on developing high quality advertising which truly leverage on consumer insights.
Monitoring execution of all projects and ensuring prompt delivery in relation to overall marketing schedule. Participation in local/regional copy development.
Working closely with media agencies (OOH/Electronic/Print/Digital) and develop & Execute effective media plans. Measure the effectiveness by TOMA scores /Brand track study.
Working with Internal agencies (Procurement etc) and external agencies (Creative/Outdoors/media buying) to deliver the marketing campaigns in time.
Planning, Monitoring / tracking Marcom budget spends and measuring effectiveness of communications activities, as measured by brand awareness, preference, customer acquisition and retention.

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Running effective marketing campaigns which deliver Zantel key messages, USPs and brand collateral to the target channels.
Positioning Zantel as an authority within our specific product areas organization/best practice.

Qualifications
Education background.

A BA-Marketing, Mass Communication or related discipline
Professional Qualifications in advertising, Marketing & Communication will be an added advantage.

Skills& Knowledge

Strong Creative Judgment and Critical Thinking Ability
Influential & Interpersonal Skills and Social Perspectives
Entrepreneurial ability
Strong communication - oral and writing skills
Strong Numeric ability
Strong stakeholder Management skills
Project Management Skills & Time Management
Inductive Reasoning & Fluency of Ideas
Highly Result Oriented believes in teamwork
Customer centric approach

This Position Is Open To People
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Senior Specialist Brand (Zantel)

Job Description